Let us talk about Indian cars. When you look into a buyer’s guide for Indian cars, you will come across endless boring shapes which seem to have been designed by a Human relations manager.
Just have a look at their interiors, it is pretty much as you would expect, hopeless.
We are not talking about luxury cars, sports cars, tidy roadsters, super cars or brilliant cars by any means. This is India. Here all the form follows the function.
All the cars here do not perform very well, nor are they well made either. If they add buttocks to a hatch and name it an entry level sedan it will sell well, they say. Or they can even shave an SUV and name it a saloon.
A box sitting on a suspension with a stupid engine and good efficiency figures is the best car for people over here.
Here number of occupants is of more concern than the engine capacity. They do not worry if a car corners like a hippo. They save some money by getting a variant that is not equipped with ABS and Airbags.
As a result the Indian roads look something much worse than mind-numbingly boring. There is an advertisement not to mention the firm; the manufacturer claimed the car had cruise control, ABS, traction control and parking sensors. The car was said to be loaded with technology. Some cars in eighties had these technologies.
So is it the manufacturers or the customers those can be blamed? Actually both must be blamed. It is not that the engineers do not have brains, they use it differently rather.
All cars sold in India are engineered to be sold at a better price, rather than be sold as a better car. Let us put it this way. If you compare a typical car running on Indian roads and a world class car, the Indian car will be half as good but will cost a third or even less. So, why not sell cars here that are almost as good as the best European cars and cost half as much as per that equation.
So you get my point? Indian automobile market is brilliant in its own way. What we need to do is scale up things a bit. The reason why other Asian countries are thriving here is they sell better cars than Indian companies that are cheaper than European cars.
India being a beautiful country deserves much better cars than it has if not better then Europeans. All we now want is cars that are half as well engineered as the Porsches and Beemers, a third as passionate as Ferraris and Lambos, a fifth as well made as Mercedes and Nissans, a tenth as lovable as Mustangs and Astons and priced as good as the Indian cars.
Original post in the blog ‘Fashion and Fury’